Units associated with media

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

In each case, we would look for specific characteristics. For example, in the case of the Media (freedom of information) à Organisation (Internet) à Individual link (web users), the following characteristics would come into focus:

 

·          Number of users;

·          Frequency of use;

·          Number of sites visited by type;

·          Type of use (seeking information, sharing information, communicating etc);

·          Social profile of users (age, gender, social and cultural background, occupation, etc.);

·          Value profile of users;

·          Social participation profile of users; and

·          Political profile of users.